15s Brand Spot: The first round of pre-roll and social spots focused on the variety of offerings that our competitors don’t provide as well as lean into the wide range of people that use our clubs. From beginners to Olympic athletes.
15s USOC Sponsorship Spots: To draw more attention to our sponsored athletes we showcased them training in our clubs alongside footage of them competing.
Billboards: The “Yourself” version of Do More came out of learnings from the first year of the Do More campaign. We knew that promoting the variety that 24 provides, was desirable to members. But we lacked a human connection to the consumer, which was important to maintaining our initial success with the campaign.
Penn Plaza Spectacular: In our New York market we created a OOH spectacular at Penn Station.
Display Ads
Email Template
Rose Parade: Activated our Olympic Team sponsorship with our Rose Parade float featuring our three sponsored athletes. By celebrating our athletes, we garnered more airtime and brand awareness than the average float. Due to the excitement around the upcoming winter games.
30s Spot: After the Olympics we updated the spots removing references to the Olympic team to keep the spots current and relevant.