30s Spot: Over the top TV as well as social and preroll. Showcasing variety, guidance with our app and community.
OOH Boards: The central part of the 2019 brand launch was our new Fit Plan. The Fit Plan was created to break that cycle of join, workout, get bored and repeat. By giving members a plan to get them started and helping the expand beyond the treadmill to the rest of the club.
Fit Plan Display Ads: Expanded on the OOH messaging with words like “Personal” and “Goals” to further entice the consumer.
Social Ads: At the beginning of the year we supported the new Fit Plan with a series of posts highlighting results.
Fit Plan Email Launch