Creative Director/Art
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RETAIL & DIGITAL: APEX FITNESS

24 Hour Fitness decided to bring back a long dead fitness supplement brand called APEX. We redesigned everything from top to bottom including the packaging, digital and print. The brand is targeted less to the core body builders and more to general fitness and females.

BANNERS: These were placed just inside the front doors of the club to draw members attention to the retail area.

IN-CLUB CLINGS

IN-CLUB SPOT: Ran on internal network.


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APEXFITNESS.COM: It's a single page site meant to deliver basic information about the entire line of APEX products.

SCROLL

PROTEIN SECTION

FACTS TAB

SUPPLEMENT SECTION

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VITAMIN SECTION

FIND SECTION


PACKAGING: The retail team wanted to differentiate the product categories while maintaining a cohesive look. We reversed the color blocking to separate the two main categories of fitness supplements and vitamins. We further segmented the products with accent colors.


24HOURFITNESS.COM SLIDER & RIBBON


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