Worth It
We were asked to evolve the previous year’s campaign “Your Results. Your Way.” by moving the focus away from tech. Instead focusing on the instant gratification that people get after a workout. Showcasing the benefits of living a healthy lifestyle.
Channels: Over the top TV, pre-roll, paid social, targeted display ads, email, print/digital out of home and website
PAID SOCIAL
DISPLAY ADS
OUT OF HOME
Q2 SPOT