Nature's Recipe: Go Puppy
People these days like to treat their pets like their children and similar to parenting everyone likes to share their opinions about a new pet. Go Puppy gift registry was a fun play on this behavior. It gave consumers a place to share or gift products.
Everyone that registered their dog got a free bag of Nature's Recipe. Capitalizing on the knowledge that most pet parents don't change dog food brand after the first few months they have the dog.
Go Puppy
People these days like to treat their pets like their children, like parenting everyone loves sharing their opinions about a new pet. Go Puppy gift registry was a fun play on this behavior. It gave consumers a place to share or gift products.
Everyone that registered their dog got a free bag of Nature's Recipe. Capitalizing on the knowledge that pet parents rarely change dog food brand after the first few months they have the dog.
Channels: Point of sale and website
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