Go Puppy
People these days like to treat their pets like their children, like parenting everyone loves sharing their opinions about a new pet. Go Puppy gift registry was a fun play on this behavior. It gave consumers a place to share or gift products.
Everyone that registered their dog got a free bag of Nature's Recipe. Capitalizing on the knowledge that pet parents rarely change dog food brand after the first few months they have the dog.
Channels: Point of sale and website
IN-STORE KIOSK
AISLE BLADE
