24 Hour Fitness: Summer Promo

Summer Free Ride

After the pandemic, 24 Hour Fitness introduced the Endorphins, a group of characters to bring the benefits of exercise to life in a light hearted way. One place that they truly shined was in our summer promotion offering free memberships to Teachers and High School/College students. Using a simple animation to grab viewers attention, they exceeded expectations. Traffic to the clubs increased making the gyms full for the first time in years.

Channels: Paid social, target display ads, digital billboards and website