Creative Director/Art
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24HourFitness.com

 

 24HourFitness.com

After COVID, we were asked to update the website. We focused on making it mobile-friendly and visually appealing. We added videos to important pages and reduced the amount of text in favor of more images. This made the website easier to use and more engaging.

 
 

HOME PAGE: We added a video header to show visitors what you can expect at 24 Hour Fitness. We also made it easier to sign up for a free pass or join the gym by adding them to the navigation bar.

 
 

BELOW THE FOLD: We made the text blocks shorter and easier to read by using larger fonts. We also added more full-color images to show what you can expect at 24 Hour Fitness, rather than just telling you about it. Finally, we changed the secondary CTA buttons to text links so that the "Join" button would stand out more.

 
 

HOME PAGE: We redesigned the page to make it more user-friendly on all devices. We added user-generated content to give viewers a real look at our clubs, and we used imagery to bring our amenities to life.

 

GROUP CLASSES PAGE

CLASS CATEGORY PAGES

GROUP TRAINING PAGE