Apex Fitness
24 Hour Fitness revived the old fitness supplement brand APEX and asked us to redesign it entirely - from packaging to digital and print. The new brand was created to cater to the general fitness and women's market, with a focus on using simple and clean ingredients rather than just targeting weightlifters.
Channels: Packaging, web design, print, email and website
IN-CLUB SIGNAGE
PACKAGING: The retail team wanted us to create different packaging for fitness supplements and vitamins, while still keeping a consistent look. To do this, we reversed the color blocking and added accent colors to further distinguish between the two categories.
MEMBER EMAIL
APEXFITNESS.com
SCROLL
PROTEIN SECTION
FACTS TAB
SUPPLEMENT SECTION
VITAMIN SECTION
HOW TO FIND
24HOURFITNESS.COM SLIDER & RIBBON
